@INPROCEEDINGS{BaileyTH07,
  author = {Peter Bailey and Paul Thomas and David Hawking},
  title = {Does Brandname Influence Perceived Search Result Quality? Yahoo! Google, and WebKumara},
  booktitle = {Proceedings of ADCS 2007},
  year = {2007},
  month = {December},
  location = {Melbourne, Australia},
  note = {\url{https://david-hawking.net/pubs/bailey-thomas-hawking-adcs2007.pdf}}
}